Mara T.
Studio Director & Lead Designer
Twelve years in systems design; keeps the core loop honest and the sprinkles on top.
Fitzroy's Sweetest Game Studio
We Build Games That Taste Like Victory
NovaArenaBlast.fun is an indie game studio and 40-seat esports arena on Smith Street. We craft playful multiplayer worlds and run weekly tournaments in the heart of Fitzroy, Melbourne.
9 years on Smith Street
Weekly tournaments, original titles, and a barista who doubles as a shoutcaster.
About the parlour
A Studio Built on Play
We opened our doors above a gelato shop in Fitzroy back in 2016, with two restored arcade cabinets and a shared love of couch co-op. Today we're a fourteen-person team shipping original titles and porting them across PC, Switch, and mobile.
Everything we make gets stress-tested on the arena floor first. If a build doesn't earn cheers from the Wednesday-night crowd on Smith Street, it goes back in the freezer until it does.
9
Years on Smith Street
23
Titles shipped
40
Arena seats
How we scoop it
From First Idea to Launch Party
A transparent four-stage pipeline so you always know which flavour is being scooped next.
- 01
Week 1–2 · Discovery
Scoop the Concept
We run two on-site workshops in the arena, lock the core loop, and hand you a one-page design pillar and a fixed-price quote in AUD.
- 02
Week 3–6 · Prototype
Prototype Blast
You get a playable vertical slice within four weeks — real controls, real art direction, no throwaway placeholders you can't feel.
- 03
Week 7–12 · Playtest
Playtest & Sprinkle
We host three open playtests on the arena floor, log every stumble, and polish the moment-to-moment feel until it clicks.
- 04
Week 13+ · Launch
Launch Party
We ship to store, run a launch night with your community on Smith Street, and stay on for 60 days of patches and LiveOps.
The scoopers
Meet the Crew Behind the Counter
A small, senior team where the people who pitch your game are the people who build it.
Dev "Sprinkles" O.
Gameplay Engineer
Netcode obsessive who makes 8-player matches feel like they're in the same room.
Priya N.
Technical Artist
Turns napkin sketches into shaders — owns the studio's chunky, candy-bright look.
Callum R.
Esports & Community Lead
Runs the Wednesday tournaments and knows every regular's main by heart.
What's on the menu
Three Flavours of Game Craft
Pick a single scoop or the whole sundae — every engagement is scoped to your budget.
Hover a card to reveal the details
Custom Game Development
Original titles, built end to end
Unity and Unreal production from concept to store launch — vertical slice in six weeks, full milestone schedule, and source you fully own on delivery.
Esports Arena Hosting
Book our 40-seat floor
Rent the Smith Street arena for launches, brackets, or LAN parties. Includes 40 tuned rigs, a casting booth, streaming setup, and a barista who moonlights as a shoutcaster.
Multiplayer Backend & LiveOps
Keep players coming back
Matchmaking, dedicated servers, anti-cheat, and live events wired into a dashboard your team can run — with 99.9% uptime baked into the retainer.
Grab a cone
Simple Pricing, No Melted Surprises
Transparent starting rates in Australian dollars. Every project gets a fixed quote after discovery.
Arcade Token
A$4,500one-off
A funded prototype to prove your idea is fun before you commit to full production.
- 2-week discovery workshop
- Playable vertical slice
- Design pillar document
- One arena playtest session
Most popular
Blast Pass
A$18,000from, per milestone
Full production for a single-platform title, delivered on a fixed milestone schedule.
- Everything in Arcade Token
- Full-title production
- Art, audio & narrative
- Three community playtests
- 60 days of post-launch support
Nova League
Customannual retainer
Multi-platform launch plus ongoing LiveOps and a season of hosted esports events.
- Everything in Blast Pass
- Multiplayer backend & anti-cheat
- Cross-platform ports
- Quarterly arena tournaments
- Dedicated LiveOps team
Come say hi
Let's Build Something Delicious
Pop into the parlour on Smith Street, call the counter, or send a note and we'll reply within one business day.
Phone
+61 3 9417 1339Studio & Arena
59 Smith Street, Fitzroy VIC 3065
Arena hours
Tue–Sun · 11:00am – 10:00pm · Tournaments Wed 7:00pm